The Shepherd Mayfair

The Shepherd Mayfair, an 82-room boutique hotel from founder Timothy Shepherd's Shepherd& group, is set to open on 1 September 2026 on the site of The Cottage — billed as Mayfair's oldest house, dating to 1618. Buckley Gray Yeoman designed the six-floor, 33,600-square-foot building, which will carry three separate dining and bar concepts.

The place

The hotel takes the site of The Cottage, described in press coverage as Mayfair's oldest house, dating to 1618, in the heart of the West End's private-club-and-townhouse district.

The concept

The Shepherd Mayfair spans roughly 33,600 square feet across six floors, designed by Buckley Gray Yeoman around a narrative that leans on the site's four-century history rather than a generic contemporary-luxury look. Coverage consistently frames it as a new hotel led by founder Timothy Shepherd's small Shepherd& group, though none of the sourcing found spells out how much of the 1618 structure survives inside the new building versus how much is a ground-up rebuild behind a retained facade — a distinction worth confirming before treating this as a straightforward restoration.

Dining & wellness

Three in-house concepts: Fayre, a modern all-day restaurant named for Mayfair's historic street fair; The Lounge, a café-style space running morning through evening; and Teddy's, a hidden late-night cocktail bar tucked away on the lower ground floor.