New hotels in Hallandale Beach

Hallandale Beach sits on the Atlantic coast of southern Broward County, wedged between Hollywood to the north and Aventura, just across the Miami-Dade line, four miles to the south. A small city of roughly 40,000 residents, it has long drawn day-trippers to Gulfstream Park's Thoroughbred racing, casino floor and open-air Village shopping and dining complex rather than to a hotel scene of its own. That is changing with Shell Bay, Auberge Resorts Collection's first South Florida property, though it opens as part of a private club rather than a hotel any traveler can simply book.

What to do

Gulfstream Park, open 365 days a year, is Hallandale Beach's main draw: Thoroughbred racing (including the Pegasus World Cup), a casino floor, and the Village at Gulfstream Park's outdoor shops, restaurants and live entertainment. The city's own beach is a free, uncrowded stretch of oceanfront — a lower-key alternative to Fort Lauderdale or South Beach a short drive in either direction. Aventura Mall, one of the largest shopping centers in the United States, sits about four miles south across the county line, and boating and saltwater fishing are both easy to arrange locally given the city's canals and Intracoastal access.

Shell Bay: a private club, not a walk-in hotel

Shell Bay is a 150-acre private enclave developed by Witkoff and PPG Development on the Intracoastal Waterway, built around an 18-hole Greg Norman golf course, a 48-slip marina and a racquet club offering all four Grand Slam court surfaces. A 20-story tower designed by Kobi Karp, with interiors by AvroKO, combines 108 branded residences with roughly 60 Auberge-managed guest rooms; construction topped out in March 2026, with completion targeted for 2027. Because the resort sits inside a members' club rather than operating as a standalone hotel, room access is expected to run through club membership or residency rather than an open public booking — worth knowing before planning a trip around it.

Frequently asked questions

What new hotel is opening in Hallandale Beach?

Shell Bay, Auberge Resorts Collection, is under construction on a 150-acre private club site in Hallandale Beach. It combines roughly 60 Auberge-managed guest rooms with 108 branded residences in a single 20-story tower, alongside a Greg Norman golf course and a private marina.

When does Shell Bay open?

No firm public opening date has been confirmed. Vertical construction topped out in March 2026, with the developers targeting completion in 2027.

Can anyone book a room at Shell Bay?

That isn't yet clear from public sources. Shell Bay is structured as a private club community, and the Auberge-managed hotel component is described as extending club services and spa access to guests and members rather than operating as an independently bookable hotel — confirm directly with Auberge once the property opens.

Is Hallandale Beach close to Fort Lauderdale or Miami?

Yes. Hallandale Beach sits roughly 20 minutes from downtown Fort Lauderdale and about 25-30 minutes from downtown Miami by car, with Aventura and its mall just four miles south across the Miami-Dade county line.