The Hearst Hotel, Auberge Resorts Collection

Auberge Resorts Collection is bringing its lifestyle-luxury format to San Francisco inside the landmark Hearst Building, a 1911 Spanish Revival tower at Market and Third that once housed the San Francisco Examiner. Roman and Williams is leading the redesign of the 150-room hotel, set to open in 2026 with a rooftop bar, destination restaurant and Auberge Spa.

The place

The hotel occupies the landmark Hearst Building at the intersection of Market and Third Streets, the historic gateway between San Francisco's Financial District and Mid-Market.

The concept

Built in 1911 as home to the San Francisco Examiner and remodeled in 1938 by architect Julia Morgan, the Spanish Revival building — its facade still fronted with Tennessee pink marble, terra cotta and 20 cast bronze animal medallions — becomes Auberge Resorts Collection's first San Francisco hotel under an adaptive-reuse redesign by Roman and Williams. The concept leans on the building's newspaper-baron history and West Coast eclecticism rather than a generic luxury template.

Dining & wellness

Plans include an Auberge Spa, a destination restaurant, and a rooftop bar overlooking downtown San Francisco; specific dining concepts have not yet been announced.