New York, New York
Little Nell New York
Aspen's most discreet hotel arrives at 10 Rockefeller Plaza
Announced · Fall 2027
Little Nell makes its first expansion beyond Colorado with 130 rooms across 10 floors of 10 Rockefeller Plaza — the first and only hotel inside the historic complex.
The essentials
- Group
- The Little Nell
- Opening
- Fall 2027
- Rooms & suites
- 130 rooms and suites
- Segment
- Luxury
- Designer
- NC
- Entry rate
- NC
The place
Ten floors of 10 Rockefeller Plaza — the first and only hotel inside the historic complex.
The concept
Little Nell's first expansion beyond Colorado. Those familiar with the Aspen property will recognise the brand's commitment to highly personalised service and deliberate restraint, which is an unusual posture for a Midtown opening of this scale.
Dining & wellness
Details to be confirmed closer to opening.
News
July 7, 2026 — Aspen Hospitality has rebranded this project as "The Nell New York," the debut property of its new Nell Hotels brand (spun off from The Little Nell, Aspen); the opening has also been pushed back one year, from fall 2026 to fall 2027.
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