New York, New York
voco Times Square, Broadway
IHG's largest voco in the Americas, and the only hotel rooftop with an unobstructed view over Times Square
Open · February 2026
voco Times Square: Broadway, a 419-room, 32-storey new-build tower at Seventh Avenue and West 48th Street, opened in February 2026 as IHG's largest voco hotel in the Americas. Its headline draw is a 2,400-square-foot rooftop bar and lounge, the Velvet Fox, billed as the only hotel rooftop in Times Square with unobstructed panoramic views.
The essentials
- Group
- IHG Hotels & Resorts (voco)
- Opening
- February 2026
- Rooms & suites
- 419 rooms
- Segment
- Premium
- Designer
- NC
- Entry rate
- From $200
The place
The 32-storey hotel sits at Seventh Avenue and West 48th Street in Midtown Manhattan, in the heart of the Times Square and Theater District corridor.
The concept
voco Times Square (Broadway is a ground-up new-build tower and IHG's largest voco property in the Americas) one of, by the brand's own account, the last new-build hotels to clear New York City approval for this stretch of Midtown. The design leans on a Prohibition-era speakeasy theme throughout, mixing vintage-inspired furnishings with contemporary comfort across the guest floors.
Dining & wellness
The hotel's headline amenity is a 2,400-square-foot indoor/outdoor rooftop (marketed as Times Square's only hotel rooftop with unobstructed, panoramic skyline views) anchored by the Velvet Fox bar and lounge, serving cocktails, small plates and live music.
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