Auckland, Auckland
Imagine Beach Road
An independent Australian hotel group's fourth property, and its first outside Australia, lands in Britomart
Open · Early August 2021
Imagine Beach Road opened in early August 2021 at 31 Beach Road in Auckland's Britomart precinct, the fourth hotel from independent Melbourne-based group Imagine Hotels & Resorts and its first outside Australia. The 15-storey, 112-studio tower was built after the demolition of an existing building on the site.
The essentials
- Group
- Imagine Hotels & Resorts (independent)
- Opening
- Early August 2021
- Rooms & suites
- 112 studios with interconnecting rooms
- Segment
- Boutique/Upper-midscale to upscale
- Designer
- NC
- Entry rate
- From NZD 115
The place
Imagine Beach Road stands at 31 Beach Road in the Britomart precinct, downtown Auckland's commercial-and-leisure district of restaurants, cafés, offices and boutiques.
The concept
Imagine Beach Road was the fourth property from Melbourne-based Imagine Hotels & Resorts and the small independent group's first move outside Australia, opening after the demolition of an existing building on the site (its prior use was not confirmed in sourcing). The 15-storey tower comprises 112 studios with interconnecting-room options, aimed at both business and leisure travellers drawn to the Britomart district's mix of offices, dining and nightlife.
Dining & wellness
An on-site café/bar was described at the time of opening as planned to follow after the hotel's initial launch; whether it has since opened was not confirmed in sourcing.
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