Charlotte, North Carolina
Autograph Collection Hotel, Charlotte South End
White Lodging breaks ground on South End's first full-service lifestyle hotel: the branded name is still to come
Announced · Late 2028
White Lodging broke ground in August 2026 on a ground-up, 295-room Autograph Collection hotel at South Tryon and Bland Street in Charlotte's South End: the neighborhood's first full-service lifestyle hotel, built around a wellness-focused fifth-floor pool deck. The project is expected to open in late 2028; the hotel's own branded name has not yet been announced.
The essentials
- Group
- Marriott (Autograph Collection); developer and operator White Lodging
- Opening
- Late 2028
- Rooms & suites
- 295 rooms
- Segment
- Upscale lifestyle
- Designer
- Looney & Associates (interiors); Abeyta Architecture Studio and Corgan Architects (architecture)
- Entry rate
- NC
The place
The hotel is planned for South Tryon Street at Bland Street in Charlotte's South End, a neighborhood White Lodging describes as one of the city's fastest-growing mixed-use corridors: home to a rising base of technology and creative-sector tenants but, as of the 2026 groundbreaking, served by only one select-service hotel.
The concept
White Lodging broke ground in August 2026 on a ground-up, 295-room Autograph Collection hotel: its fifth Autograph property and the first full-service lifestyle hotel in South End, distinct from the developer's existing JW Marriott Charlotte in Uptown. The project team includes general contractor Brasfield & Gorrie, architects Abeyta Architecture Studio and Corgan Architects, and interior designer Looney & Associates. A wellness-forward program anchors the design: a fifth-floor open-air pool deck with a public steam sauna, cold- and hot-plunge pools, dedicated wellness programming and a spa, alongside a restaurant and bar reachable by its own ground-floor elevator. As of this writing, the property's actual branded name has not been announced, only the site, brand affiliation and developer.
Dining & wellness
A ground-floor, chef-driven restaurant is planned alongside the fifth-floor pool deck's own restaurant and bar; neither has been named. Nearly 10,000 square feet of meeting space is also planned.
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