Melbourne, Victoria
So/ Melbourne
Accor's So/ brand is making its Australian debut in a heritage cannery building on the northern edge of Melbourne's CBD, with construction under way years behind the project's original 2023 target.
Announced · TBC
Accor is bringing its So/ brand to Australia for the first time at 388 William Street, on the northern edge of Melbourne's CBD, retaining the heritage facade of a Second World War-era cannery. Originally targeted for 2023, the roughly 289-room hotel is still under construction with no new opening date confirmed.
The essentials
- Group
- Accor · So/
- Opening
- TBC
- Rooms & suites
- 289 rooms
- Segment
- Luxury lifestyle
- Designer
- Elenberg Fraser
- Entry rate
- NC
The place
So/ Melbourne occupies 388 William Street, on the corner of William and Franklin Streets at the northern edge of the CBD, directly across the road from Flagstaff Gardens and a short walk from Queen Victoria Market.
The concept
First announced in 2020, So/ Melbourne will be the So/ brand's first Australian property, developed by MIT Group Holdings and designed by Elenberg Fraser around the heritage facade of the former Dominion Can Company building, a cannery that packed rations during the Second World War. The original 2023 opening target has lapsed; heritage demolition and site works to prepare the block for construction were under way by 2023, and the developer's own project materials describe demolition as under way, with the build tracked as in progress as of 2026. No new opening date has been confirmed.
Dining & wellness
No restaurant, bar or wellness operator has been announced for the property.
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