New hotels in Times Square

Times Square is the stretch of Broadway and Seventh Avenue between roughly 42nd and 47th Streets, the plaza with the billboards, the TKTS red steps and the New Year's Eve ball drop — and it sits inside the wider Theater District (see our dedicated Theater District guide for the Broadway houses themselves). It's also the part of Manhattan with the most new hotel activity from our tracked list: Margaritaville Resort Times Square, Hard Rock Hotel New York, voco Times Square – Broadway and The Torch have all opened within a short walk of the Bow Tie since 2020.

What to do around Times Square

For a weekend

See the plaza itself early morning or after 10pm, when the crowds thin and the billboards still light up the street — midday is standing-room-only with tour groups. Book a Broadway or off-Broadway show in advance rather than relying on the TKTS booth line, which regularly runs an hour or more for popular titles. Walk two blocks west to Ninth Avenue for dinner outside the tourist-priced restaurants directly on the Square, then loop back for a nightcap at a rooftop bar overlooking the lights.

For a longer stay

With more time, use Times Square as a base rather than a destination: it's a five-minute walk to Bryant Park and the New York Public Library, a ten-minute subway ride to the Museum of Modern Art, and every north-south subway line passes through the 42nd Street hub underneath it. Radio City Music Hall and Rockefeller Plaza are a short walk northeast. Budget one full evening for a show and skip trying to "do" Times Square itself more than twice — it's built for a first pass and a last-night nightcap, not repeat daytime visits.

Where to stay in Times Square

The Bow Tie and Seventh Avenue core (42nd–46th Streets)

The billboards-and-crowds heart of the neighborhood, loudest and busiest but closest to the TKTS booth and the greatest concentration of theater marquees. Margaritaville Resort Times Square sits at Seventh Avenue and West 40th, a block from the Square itself, and leans into an entertainment-first, resort-style format with a rooftop pool billed as the only year-round outdoor heated pool in the Theater District — a strong pick for families building a trip around Broadway. voco Times Square – Broadway, a 32-storey tower at Seventh Avenue and West 48th, sits at the northern edge of this same corridor.

West toward Eighth Avenue and Hell's Kitchen

A block or two west of Broadway, the crowds and prices both drop noticeably while staying an easy walk from every theater. Hard Rock Hotel New York, at 159 West 48th Street, and The Torch, at 740 Eighth Avenue on the northern edge of Times Square where it meets Hell's Kitchen, both sit in this quieter western pocket — a reasonable trade for travelers who want proximity to Broadway without paying the premium for a direct Square-facing room.

Bryant Park and the Rockefeller Center edge

Just east and north of Times Square proper, this pocket trades the billboards for a calmer, more corporate feel while staying a five-to-ten-minute walk from every marquee. No hotel from our tracked list has opened directly in this stretch yet; see our Midtown Manhattan guide for the properties nearest Rockefeller Plaza and Fifth Avenue.

Which hotel in Times Square for your trip

Families

Margaritaville Resort Times Square is the clearest pick — the resort-style format, rooftop pool and Broadway-adjacent address are built around a family trip rather than a business one.

First-time visitors and Broadway trips

Hard Rock Hotel New York and voco Times Square – Broadway both put you within a five-minute walk of most Broadway houses and the TKTS booth, which matters more here than almost anywhere else in the city — book early around show nights, since rooms in this corridor sell out fastest.

Travelers who want Times Square without the crowds

The Torch, on the quieter Eighth Avenue edge toward Hell's Kitchen, keeps the short walk to Broadway while trading some of the Square's noise and density for a calmer block.

Frequently asked questions

What is the newest hotel to open in Times Square?

Among the hotels we track, The Torch and voco Times Square – Broadway are the most recent additions to the immediate Times Square corridor; check each hotel's own page for its confirmed opening date.

Which hotel in Times Square has a pool?

Margaritaville Resort Times Square's rooftop pool is billed as the only year-round outdoor heated pool in the Theater District — none of the other tracked Times Square hotels currently confirm a pool.

Is Times Square a good base for a first trip to New York?

Yes for proximity to Broadway, Rockefeller Plaza and the subway hub at 42nd Street — every north-south line passes through it. It's the loudest and most crowded part of Manhattan around the clock, so travelers prioritizing quiet nights should look a block or two west toward Eighth Avenue instead.

How far is Times Square from Central Park?

About a 15-to-20-minute walk north up Seventh Avenue or Broadway, or a few minutes on the 1, 2 or 3 subway to 59th Street–Columbus Circle.

Are there budget-friendly new hotels near Times Square?

Of the hotels we track in the corridor, options range from Hard Rock Hotel New York and voco Times Square – Broadway at the more accessible end to Margaritaville's resort pricing; none is a true budget property. Check current rates directly, since Times Square pricing swings sharply with the Broadway and events calendar.