Glasgow, Scotland
SWG3 Hotel
A music venue's own 'hotel for music lovers,' approved for construction next door but not yet under way.
Announced · TBC
SWG3, the Glasgow music venue and arts campus, has planning permission for a 142-room independent hotel next door, designed by Stallan-Brand as a vertical stack of restaurants, bars, co-working space and a rooftop terrace. Approval came through in September 2024, but no construction has visibly started since and no updated opening date has been confirmed.
The essentials
- Group
- Independent — SWG3 founders Andrew Fleming-Brown and Andrew Mickel, with hotelier Bruce Robertson; unbranded
- Opening
- TBC
- Rooms & suites
- 142 rooms (up from 139 in the original 2023 proposal)
- Segment
- Lifestyle/Boutique
- Designer
- Stallan-Brand (Paul Stallan, creative director), with artists Jim Lambie and Douglas Gordon advising on art, fashion and music elements
- Entry rate
- NC
The place
The corner of Eastvale Place and Sandyford Street in Finnieston/Yorkhill, next to the SWG3 music venue and arts campus on Glasgow's waterfront.
The concept
Marketed as 'a hotel for music lovers,' SWG3 Hotel would be a new-build 13-storey tower on vacant land, designed as a vertical stack of distinct experiences rather than a conventional room-corridor layout, with pricing described by its backers as accessible rather than aimed purely at the top of the market. Planning and listed-context approval came through in September 2024, but no evidence of a construction start has surfaced since, and the project's own earlier 'late 2026' opening target — set before that approval — has not been updated with a more current date.
Dining & wellness
Plans describe two restaurants, two bars, a ground-floor café-bar, co-working spaces, a gym with sauna and steam room, a movement studio, meeting rooms and a rooftop terrace — an ambitious amenity list for an independent, unbranded hotel, none of it operational yet.
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