The Goodtime Hotel

The Goodtime Hotel opened in April 2021 on Miami Beach's Washington Avenue, the first hospitality project from Groot Hospitality founder David Grutman and Pharrell Williams, developed with Imperial Companies and now flying Marriott's Tribute Portfolio flag. The 266-room hotel occupies a full city block of landmarked Art Deco storefronts that had stood in disrepair for decades and had never operated as a hotel before, rebuilt behind a new Morris Adjmi-designed structure with interiors by Ken Fulk.

The place

The hotel sits at 601 Washington Avenue between 6th and 7th Streets, in the heart of South Beach's Art Deco Historic District. Washington Avenue was the neighborhood's original commercial spine before the district's 1980s renaissance shifted attention toward Ocean Drive and Collins Avenue, and the single-story storefronts The Goodtime now occupies were part of that earlier chapter, contributing to the area's historic designation despite decades of subsequent neglect. The location puts guests within walking distance of Lincoln Road, the beach itself and the convention-district hotels to the north, while retaining a more local, street-level feel than the postcard blocks a few streets east.

The concept

Real estate developers Michael D. Fascitelli and Eric Birnbaum of Imperial Companies assembled the full block of landmarked storefronts and brought in Grutman and Williams to build a hotel around them — the pair's first hospitality venture together and the first Tribute Portfolio property to result from a ground-up adaptive reuse of this scale in Miami Beach. Architect Morris Adjmi designed a seven-story, 137,000-square-foot addition that sits back from the original facades rather than absorbing them, using fluted GFRC panels and a sawtooth stucco surface that reinterpret the district's historic pilasters at a different scale rather than imitating them directly. Landscape architect Raymond Jungles handled the outdoor spaces, and designer Ken Fulk built out the interiors around a loose mid-century Caribbean and Central American resort reference — the kind of throwback glamour associated with Havana or Acapulco in their prime. The 266 rooms, including one specialty suite, lean into that same register with custom bedding, leopard-print benches, Ortigia bath products and pink rotary phones, with a number of rooms looking over the bay or the ocean. Close to 100,000 square feet of public space and 45,000 square feet of ground-floor retail — including F45 Training, Pure Green, Vilebrequin and Vintage Frames — mean the hotel functions as much as a neighborhood hangout as a place to sleep, reinforced by a regular calendar of DJ sets, Friday comedy nights and Saturday jazz sessions aimed at local and hotel traffic alike.

Dining & wellness

Strawberry Moon, Grutman's restaurant and 30,000-square-foot pool club, anchors the property with classic and casual Mediterranean fare and a full cocktail program served both indoors and poolside; its bar-and-tile design by Fulk draws on the same mid-century resort mood as the rooms. The hotel also runs a separate restaurant serving American and Latin dishes alongside "Club House Classics" in an indoor-outdoor setting. A gym equipped with Peloton bikes and MyBeast training equipment and a library lounge round out the wellness and work-adjacent amenities; no dedicated spa is listed.