Shore Club Resort and Residences, Auberge Resorts Collection

Auberge Resorts Collection has been appointed to manage the redevelopment of Miami Beach's historic Shore Club, pairing the 1949 Art Deco original and the adjacent Cromwell Hotel with a new Robert A.M. Stern-designed residential tower. The relaunched resort is planned to open in 2027 with 73 rooms and suites alongside 49 branded residences.

The place

A three-acre, 175-foot oceanfront site on Collins Avenue in Miami Beach, combining the Art Deco-era Shore Club, designed by Albert Anis and standing since 1949, with the adjacent Cromwell Hotel.

The concept

Auberge Resorts Collection has been appointed to manage a full reimagining of the Shore Club, developed by Witkoff and Monroe Capital. The original 1949 Shore Club and the neighbouring Cromwell Hotel form the base of the project, joined by a new 18-storey residential tower and a freestanding villa, both designed by Robert A.M. Stern Architects (RAMSA); the eight-storey Cromwell becomes the residential entrance to 49 new branded homes. The finished resort is planned to hold 73 hotel rooms and suites alongside the residences.

Dining & wellness

The programme calls for several food-and-beverage venues, an indoor-outdoor spa, a fitness center, a beach club and three pools, according to Auberge's own announcement: specific restaurant concepts and operators have not been disclosed yet.