UNFRAMED, Autograph Collection opened April 1, 2026 on Washington Avenue in Miami Beach, a 149-room debut from Finvarb Group with an exterior by French architect Rudy Ricciotti and interiors by Gulla Jónsdóttir. It's anchored by Vilebrequin La Plage, the French resortwear brand's first restaurant in North America, and billed as the first new premium lifestyle hotel on the street in a decade.
The essentials
Group Marriott (Autograph Collection); developed by Finvarb Group (Ronny Finvarb) with JAJ Investment Group
Opening April 1, 2026
Rooms & suites 149 rooms
Segment Upscale lifestyle
Designer Gulla Jónsdóttir (interiors); Rudy Ricciotti (exterior architecture)
Entry rate From $320 Learn more → The place UNFRAMED sits at 1685 Washington Avenue in mid-South Beach, described by its developer as the first premium lifestyle hotel to open on Washington Avenue in the last decade. The street is a short walk from Soundscape Park, the New World Symphony Center, The Fillmore Miami Beach and The Bass Museum of Art, about 20 minutes from Miami International Airport and within easy reach of Wynwood, the Design District and downtown Miami.
The concept French architect Rudy Ricciotti designed the building's undulating white-curved exterior as a nod to the French Riviera, a deliberate departure from the pastel Art Deco language that defines most of South Beach. Inside, interior designer Gulla Jónsdóttir layers smooth stone, brushed metal and tropical-modernist textures across the 149 rooms and suites, all of which have private balconies or terraces; the largest, a presidential suite, runs more than 700 square feet. A fourth-floor atrium open to the sky, with greenery and water features, functions as both a courtyard and an event space for up to 100 guests, alongside a rooftop pool terrace and the first-floor Soundscape room.
Dining & wellness Vilebrequin La Plage, an 18,000-square-foot rooftop restaurant and bar developed with French resortwear brand Vilebrequin, its first restaurant in North America after outposts in Cannes, Crete, Doha and Oman, was designed by Vincent Darre with Executive Chef Gregory Gourreau running a menu built around southern France and South Florida produce.
Our take A hotel with a genuinely distinct architectural point of view for South Beach, which is worth noting given how much of Washington Avenue's recent hospitality investment has skewed toward reflagging rather than building something new. Vilebrequin's first North American restaurant is a smart, specific partnership rather than a generic rooftop concept, and Finvarb Group's bet on a street that hadn't seen a new premium lifestyle hotel in a decade looks, on paper, like a legitimate read of where South Beach still had room to grow. The proof will be whether Washington Avenue's foot traffic actually follows.
Google guest reviews 4.4/5 · 32 reviews
I stayed at UNFRAMED, Autograph Collection during my first visit to Miami, and overall, it was a wonderful experience.
The hotel is new, and it feels new in all the right ways. The design is fresh, thoughtful, and very Miami without feeling overdone. The room was especially well designed. One small detail I really appreciated was the closet layout. I was able to fit my suitcase inside, with a proper landing spot for my carry-on, and still close the door. I do not love having luggage sitting out in the room, so that was a major plus.
The robes were nice, the bed was very comfortable, and the housekeeping team was extremely attentive. The room was cleaned very well between stays. It did not feel like it had just been quickly touched up, but truly refreshed when I returned. The minibar was also consistently stocked, which I appreciated.
The only thing I did not love was the shared balcony. As a woman traveling alone, I was not crazy about the fact that the only separation between balconies was potted plants. It is aesthetically beautiful, and the hotel does leave a thoughtful note reminding guests to double lock the door, but it was not my favorite part of the stay. That said, the balcony itself was very calming, and I did enjoy spending time out there. While I was staying there, the balcony lights went out around 10:00 p.m.
I did not get a chance to fully enjoy the pool, but the rooftop pool area was very cute. The team was also kind and responsive throughout my stay. I had a small billing error, and they addressed it right away. More importantly, they took the time to actually look into what I was saying, rather than brushing it off as if I had misunderstood my bill. I really appreciated that.
Overall, I loved the decor, the room design, and the calm, organic Miami feel of the property. It is a wonderful place to stay if you want to be in Miami without necessarily being right on the beach. Once room service is fully up and running, I think this could easily be a 5-star stay.
Katherine Hunt-Ridley · 5/5 Throughly enjoyed my stay at this hotel. Great location within mins to the beach and a walking trail along the beach. Every team member was happy to assist with my needs. The perks included in the destination fee like museum tickets, food and beverage credit, bikes and lounge chairs at the beach were great perks.
I should start by saying that this is the first review I’ve ever posted regarding the hundreds of hotel experiences I have had. We are Marriott titanium elite members and I was super excited for this hotel given that it was brand new and upscale with their accommodations.
Pros: there was a really nice front desk attendant and also a couple of valet people that were extremely friendly and accommodating. Hotel was clean. Also, the hotel was extremely quiet for where it is located.
Cons: about everything else we experienced with this property. I asked one of the valet attendants (not the regulars I was used to working with during our 4 night stay) to break a larger bill and return a specific amount to me in order to tip him. He came back with half of that amount. When I questioned him about why the remaining funds were short and that I needed the rest, he asked me “are you sure?”. It became evident that he was pressing for a larger tip. Completely unprofessional.
We also notified the hotel well in advance that we needed a feather free room due to allergies (also added the request in the app when booking). When I arrived at the hotel, they proactively assured me it was feather free as well. After two days of suffering from horrible allergies we finally checked the tags and the pillows and comforter both had down feathers. 2 hours after the request to swap them, someone finally came to remove them and didn’t bring pillows to replace. Thank goodness we have traveled with a single pillow per person to use so we had something to sleep on.
They posted a double hold on my card for the amount I should have been charged for our stay (an additional 1400). Management assured me they would manually take one of the holds off, it’s still pending at the current moment 3 days later.
Lastly as one of the other reviewers mentioned, the restaurant was supposed to comp our breakfast for two people per day due to us being titanium elite members. We were told that breakfast would be covered, not just our individual plate of food. When we asked if we could sub an item for something else on our plate, we were told yes. They ended up charging us for sides, water, and coffee to the tune of an additional roughly $70 in costs. When I told the front desk, they mentioned there was nothing they could do.
Some details with the room. We stayed in a double. No outlets near one of the beds, no middle table between beds or side table for one of the two beds to put items on. Outlets didn’t work so we had a hard time charging our phone. There is a light that stays on in balcony, despite blackout drapes still shines through window. Vanity super small and only can accommodate one person’s things. People will stop by multiple times per day for housekeeping and to refill the mini bar. If you don’t want to be bothered, hang the do not disturb sign for sure.
I would not recommend a stay here due to the experiences mentioned. Some neglectful, some a lack of concern for health impacts, and some that almost seemed nefarious regarding our financials.
Miami real unique find!
First of all, I have to mention the hotel’s contemporary architecture—it is simply stunning.
Every space is beautifully designed with great attention to detail and impeccable taste. The rooftop pool and restaurant offer an exceptional atmosphere, making it the perfect place to relax. Also the staff was pretty welcoming, attentive, and highly professional. Was a true five-star experience from start to finish for me, and can’t wait to come back!
We stayed at UNFRAMED, Autograph Collection for four nights during the American Black Film Festival because of its convenient location near the Miami Beach Convention Center. While the hotel is new, clean, and visually appealing, it falls short when it comes to comfort and functionality.
Our Queen-Queen Balcony room was significantly smaller than advertised and lacked several basic conveniences. Despite having a closet, there was no space for our two large suitcases. The room offered no seating beyond the beds, only one nightstand, and a very small bathroom vanity. The bathroom design also prioritized style over privacy, with a handleless sliding door separating the room from the shower and toilet area, and no partition between the shower and toilet. The shared balcony was small and offered little privacy. To make matters worse, several reading lights were broken during our stay, and multiple upside-down electrical outlets contributed to the impression that corners had been cut during construction.
The amenities were equally disappointing given Miami's hot and humid climate. There was no mini-fridge—only a minibar stocked primarily with alcohol—and each floor had a small countertop ice maker rather than a standard ice machine. As a result, we ended up buying a cooler and stocking it with water from the nearby CVS on Lincoln Road.
On-site dining is limited to a single French-inspired restaurant, where a basic breakfast costs around $35 and a glass of orange juice is $12. With no room service, vending machines, or other alternatives, we relied heavily on food delivery throughout our stay.
The front desk staff and valet team were friendly and professional, but for a brand-new hotel charging roughly $500 per night, the overall experience was underwhelming. We would not choose to stay here again.
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