Melbourne, Victoria

Hotel101 Melbourne

Hotel101 Global's franchised condotel model comes to Australia with a 766-room tower planned for Melbourne's CBD, set to become the city's largest hotel by 2029.

Announced · 2029
Hotel101 Melbourne

Hotel101 Melbourne is planned as a 766-room tower at 540 Flinders Lane in the CBD — Hotel101 Global's first Australian property and, by room count, what would become Melbourne's largest hotel. Definitive binding agreements were signed in January 2026, targeting a 2029 opening under the brand's franchised condotel model.

The essentials

Group
Hotel101 Global (DoubleDragon Corporation)
Opening
2029
Rooms & suites
766 rooms
Segment
Budget
Designer
NC
Entry rate
NC

The place

A new-build tower planned for 540 Flinders Lane in Melbourne's Central Business District, near Flinders Street and Southern Cross train stations, the Yarra River and Federation Square.

The concept

Hotel101 Global Holdings — the hotel arm of Philippine conglomerate DoubleDragon Corporation, Nasdaq-listed under the ticker HBNB — signed definitive binding agreements in January 2026 to develop a 766-room tower at 540 Flinders Lane, which the company says would make it Melbourne's largest hotel by room count. It would be Hotel101 Global's first Australian property, following a similar deal for a 429-key hotel in San Donato Milanese, Milan, announced in December 2025, and joins Hotel101 Valdebebas in Madrid as another market for the brand's franchised "condotel" format. Under that model, individual rooms are sold off as condominium-style units to private investors during construction — the company estimates roughly A$323.6 million in sales revenue once the Melbourne building is fully sold — while Hotel101 Global operates the finished tower as a single standardised hotel, pooling the units into one 24/7-staffed property rather than leaving owners to manage or let their unit independently. The project still needs federal, state and local planning approvals before construction can proceed toward a targeted 2029 opening.

Dining & wellness

NC — no restaurant or bar has been confirmed this far ahead of opening. The company has said the tower will include a conference centre and meeting spaces alongside standard hotel amenities, but has not detailed food-and-beverage plans.

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