Melbourne, Victoria
Hotel101 Melbourne
Hotel101 Global's franchised condotel model comes to Australia with a 766-room tower planned for Melbourne's CBD, set to become the city's largest hotel by 2029.
Announced · 2029
Hotel101 Melbourne is planned as a 766-room tower at 540 Flinders Lane in the CBD — Hotel101 Global's first Australian property and, by room count, what would become Melbourne's largest hotel. Definitive binding agreements were signed in January 2026, targeting a 2029 opening under the brand's franchised condotel model.
The essentials
- Group
- Hotel101 Global (DoubleDragon Corporation)
- Opening
- 2029
- Rooms & suites
- 766 rooms
- Segment
- Budget
- Designer
- NC
- Entry rate
- NC
The place
A new-build tower planned for 540 Flinders Lane in Melbourne's Central Business District, near Flinders Street and Southern Cross train stations, the Yarra River and Federation Square.
The concept
Hotel101 Global Holdings — the hotel arm of Philippine conglomerate DoubleDragon Corporation, Nasdaq-listed under the ticker HBNB — signed definitive binding agreements in January 2026 to develop a 766-room tower at 540 Flinders Lane, which the company says would make it Melbourne's largest hotel by room count. It would be Hotel101 Global's first Australian property, following a similar deal for a 429-key hotel in San Donato Milanese, Milan, announced in December 2025, and joins Hotel101 Valdebebas in Madrid as another market for the brand's franchised "condotel" format. Under that model, individual rooms are sold off as condominium-style units to private investors during construction — the company estimates roughly A$323.6 million in sales revenue once the Melbourne building is fully sold — while Hotel101 Global operates the finished tower as a single standardised hotel, pooling the units into one 24/7-staffed property rather than leaving owners to manage or let their unit independently. The project still needs federal, state and local planning approvals before construction can proceed toward a targeted 2029 opening.
Dining & wellness
NC — no restaurant or bar has been confirmed this far ahead of opening. The company has said the tower will include a conference centre and meeting spaces alongside standard hotel amenities, but has not detailed food-and-beverage plans.
Are you the manager of this hotel? Click here to get in touch.
Other hotels in Melbourne

Melbourne, Victoria
Crowne Plaza Melbourne Carlton
IHG's Crowne Plaza brand has landed in Carlton for the first time, opening a 107-room hotel overlooking Lincoln Square's fig trees — the inner-north suburb's first internationally branded stay, anchored by an Italian share-plates restaurant named after the square's own trees.
From AUD 250
Open · April 7, 2026
Melbourne, Victoria
Hannah St Hotel
A triangular new boutique hotel has slotted into the podium of Southbank's Queensbridge Building, pairing Flack Studio interiors with a 25-metre glass-roofed pool and a European bistro from The Mulberry Group — Collection by TFE Hotels' most design-driven debut yet.
From AUD 180
Open · December 2025
Melbourne, Victoria
Hotel Indigo Melbourne Little Collins
IHG's boutique Hotel Indigo brand has opened its second Melbourne address behind four preserved heritage facades on Little Collins Street, part of the group's first dual-branded Australian development, paired with a separate Holiday Inn a block away.
From AUD 200
Open · September 11, 2025
Melbourne, Victoria
Hyatt House South Melbourne
Hyatt House South Melbourne opened on 1 July 2025 as the Hyatt House brand's debut property in Australia and the Pacific, occupying a new 19-storey tower on Palmerston Crescent.
From AUD 175
Open · July 2025
Melbourne, Victoria
1 Hotel Melbourne
1 Hotel Melbourne opened on June 19, 2025, marking SH Hotels & Resorts' first Australian property and the nature-forward 1 Hotels brand's debut in the Asia-Pacific region.
From AUD 350
Open · June 2025
Melbourne, Victoria
Hyde Melbourne Place
Ennismore's Hyde brand debuts in Australia inside the reimagined Melbourne Place, in the heart of the CBD
From AUD 220
Open · May 2025
Melbourne, Victoria
Lanson Place Parliament Gardens
Hong Kong's Lanson Place chose a 1901 Salvation Army printing works on the edge of East Melbourne for its first Australian hotel, restoring the heritage-listed building into a 137-key property with more than 450 commissioned artworks tracing the site's printing-press history.
From AUD 190
Open · September 20, 2024
Melbourne, Victoria
The Standard Melbourne (Fitzroy)
Standard International brought its rebellious lifestyle-hotel playbook to Australia for the first time in August 2024, opening The StandardX Melbourne on Fitzroy's Rose Street after a rocky, multi-year path to launch.
From AUD 230
Open · 2024
Melbourne, Victoria
The Ritz-Carlton Melbourne
Occupies Australia's tallest hotel tower
From AUD 470
Open · 2023