Asheville, North Carolina
Cambria Hotel Downtown Asheville
Choice Hotels' Cambria brand arrived in Asheville in December 2017, with 136 rooms on Page Avenue and a Cuban restaurant on the fourth floor.
Open · December 2017
Cambria Hotel Downtown Asheville opened in December 2017 at 15 Page Avenue. It was built from scratch by FIRC Group and has 136 rooms, 3,400 square feet of meeting space and Hemingway's Cuba, a restaurant owned by the developer's family.
The essentials
- Group
- Choice Hotels (Cambria)
- Opening
- December 2017
- Rooms & suites
- 136 rooms
- Segment
- Upscale
- Designer
- NC
- Entry rate
- NC
The place
The address is 15 Page Avenue, in downtown Asheville, a short walk from craft breweries, restaurants, art galleries and music venues. The Biltmore Estate is a short drive away.
The opening announcement mentions views of the Blue Ridge and Great Smoky Mountains. The developer also pointed to the hotel's position for business travel: the Biltmore Company, the Mission Health corporate headquarters and the GE Aviation plant are all close by.
The concept
FIRC Group built the hotel. It is a family-owned real estate developer headed by its founder, Antonio O. Fraga Sr., and it worked with Choice Hotels International on the opening. FIRC Group is now headquartered in Asheville, and this was the first Cambria in the city. The brand, positioned by Choice as upscale, says its hotels take their design from the location, but the opening announcement gave no property-specific detail and named no designer.
The facts that are available are practical ones. There are 136 rooms, listed in three types: standard king, standard two queens and a premium corner king, with some listings giving 400 square feet. A fitness center and an open-air terrace complete the public spaces, and 3,400 square feet of meeting rooms make the hotel usable for small conferences and corporate groups.
Dining & wellness
Hemingway's Cuba is on the fourth floor and opened on 15 December 2017. Alex Fraga runs it for FIRC Group, and his father Tony Fraga had long wanted a restaurant of this kind. Alex says the food is as Cuban as it can be made: ropa vieja, vaca frita and house-made empanadas are among the dishes people order.
The restaurant serves breakfast daily and dinner, and weekend brunch, according to a booking-platform listing. OpenTable lists it as a rooftop restaurant on the fourth floor, and a diner review dated April 2026 shows it still operating. It is open to non-guests, and reviewed independently of the hotel.
News
December 19, 2017: FIRC Group announced the opening of Cambria Hotel Downtown Asheville at 15 Page Avenue, the first hotel of the brand in the city. The 136-room hotel has a fitness center, an open-air terrace, 3,400 square feet of meeting rooms and Hemingway's Cuba, a Cuban restaurant and bar. The company worked with Choice Hotels International.
Are you the manager of this hotel? Click here to get in touch.
Other hotels in Asheville
Asheville, North Carolina
AutoCamp Asheville
Fifty-five custom Airstreams and a midcentury clubhouse land on the French Broad River, bookable with Hilton points after Hurricane Helene pushed the opening back by more than a year.
From $180
Open · March 2026
Asheville, North Carolina
Moxy Asheville
Marriott's playful budget-design brand lands on Biltmore Avenue with a check-in bar, a bourbon-heavy rooftop, and North Carolina's tallest mural on its flank.
From $130
Open · September 2024
Asheville, North Carolina
The Flat Iron Hotel
A nine-story 1926 office building turned 71-room hotel, with an Italian-Appalachian restaurant, a rooftop bar and a basement speakeasy.
From $170
Open · May 2024
Asheville, North Carolina
The Radical Asheville, Tapestry Collection by Hilton
A 1920s cereal factory in Asheville's River Arts District, opened as an art-led hotel in 2023 and joined Hilton's Tapestry Collection in May 2025.
From $190
Open · October 2023
Asheville, North Carolina
Zelda Dearest
Four turn-of-the-century mansions in the South Slope become a twenty-room ode to Zelda Fitzgerald, run by a chef who reads her prose as a menu brief.
From $190
Open · October 2023
Asheville, North Carolina
The Restoration Asheville
A stalled Miami condo-hotel scheme becomes a sixty-room Cincinnati-built property with a bowling speakeasy in the basement and a rooftop bar looking over Pritchard Park.
From $180
Open · April 2023