Asheville, North Carolina
The Flat Iron Hotel
A 1926 flatiron-shaped office tower — Asheville's answer to the New York original — converted into a 71-room hotel
Open · May 2024
The Flat Iron Hotel opened in May 2024 in downtown Asheville, an adaptive reuse of the 1926 Flat Iron Building modeled after New York's original. The 71-room hotel includes the Italian-Appalachian restaurant Luminosa, a rooftop bar and a basement speakeasy.
The essentials
- Group
- Independent (The Indigo Road Hospitality Group)
- Opening
- May 2024
- Rooms & suites
- 71 rooms
- Segment
- Upscale/Boutique
- Designer
- Rowhouse Architects
- Entry rate
- NC
The place
20 Battery Park Avenue, where Battery Park Avenue meets Wall Street in downtown Asheville, about a half-mile from the Grove Arcade.
The concept
An adaptive reuse of the 1926 Flat Iron Building, modeled after New York's original flatiron skyscraper and once home to Asheville's first radio station, WWNC, broadcasting from the ninth floor. Rowhouse Architects led the renovation, and the design draws on the "Lost Generation" spirit of the 1920s for a present-day creative-class audience.
Dining & wellness
Luminosa, an Italian-Appalachian restaurant with a wood-burning oven and craft cocktail bar on the ground floor; a rooftop bar with Blue Ridge Mountain views; and a hidden basement speakeasy.
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