voco The Shelby, Myrtle Beach

voco The Shelby opened on 27 June 2025 at 1802 North Ocean Boulevard, in the former Sandcastle Oceanfront Resort next to the Pavilion site. It is IHG's first voco hotel in South Carolina, with 241 rooms, and the group announced it as an oceanfront conversion rather than a new build.

The place

The address is 1802 North Ocean Boulevard, directly on the sand, a short walk from the Boardwalk and the SkyWheel. The hotel's site lists restaurants, bars and attractions within the same walk.

The concept

The Shelby takes its name from Shelby Ann Byrd, a local hostess, athlete and entertainer whom the brand describes as Myrtle Beach's coastal spirit. The renovation of the old Sandcastle cost $23 million by one broker's figure, about $95,000 per key, and was completed at the end of June 2025.

The pool deck and lazy river of the Sandcastle were kept and became the Shelby Beach Club. Rooms and suites follow a retro coastal style, many with private balconies and ocean views, and the hotel kept some original mid-century signage and added murals around the building. Dogs are allowed, within size limits.

The hotel's own site names Brittain Resorts and Hotels as manager, while a press release names Springboard Hospitality as operator, so the operator is unclear. There is more than 1,300 square feet of event space, from small meeting rooms to larger banquet areas, and the hotel is part of IHG One Rewards.

Dining & wellness

The Palm & Pebble serves breakfast and dinner and runs poolside service with cocktails and light bites. The Shelby Tiki Bar sits by the pool for drinks and casual food, and the hotel's FAQ also mentions an oceanfront bar. The chefs and menus are not named by the hotel.