Milwaukee, Wisconsin
TRYP by Wyndham Milwaukee (Haymarket)
An 1888 steam laundry and soap factory in Milwaukee's Haymarket district, never once a hotel, is becoming a 60-room TRYP by Wyndham after years of delay.
Announced · TBC
TRYP by Wyndham Milwaukee will convert an 1888 former steam laundry and soap factory at 419 W. Vliet Street into a 60-room hotel, the brand's first in the city. Plans for the $16 million project first surfaced in 2019; financing closed in May 2026 and construction is set to begin that summer, with no opening date yet announced.
The essentials
- Group
- Wyndham Hotels & Resorts (TRYP by Wyndham); developers Scott Crawford Inc. and Khalek Building Services
- Opening
- TBC
- Rooms & suites
- 60 rooms
- Segment
- Upscale/lifestyle boutique
- Designer
- NC
- Entry rate
- NC
The place
419 W. Vliet Street in Milwaukee's Haymarket neighborhood, just north of downtown.
The concept
The building was constructed in 1888 by William Froehlich as a paper warehouse and almost immediately occupied by the McCullough and Dixon Steam Laundry and Soap Company, which used its upper floors for soap manufacturing. It's the oldest surviving purpose-built steam laundry building in Milwaukee and the last remaining example from the city's Late Victorian commercial-laundry boom — and it has never operated as a hotel. Developers Scott Crawford Inc. and Khalek Building Services plan a $16 million conversion into a 60-room TRYP by Wyndham, including a new three-story addition roughly matching the footprint of the historic structure, financed in part with a $10 million New Market Tax Credit allocation. Plans for a hotel here first surfaced in 2019; financing was only secured in May 2026, with construction set to begin that summer.
Dining & wellness
NC — no restaurant or bar operator has been announced for the property.
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