HiMark Hotel

Playpark Hospitality reopened the former Holiday Inn Express South Lake Tahoe, acquired for $13.8 million, as the HiMark Hotel on 2 April 2026 — the first phase of a multi-year repositioning into a boutique wellness retreat, with a spa, cold plunge and redesigned rooms planned through 2028.

The place

The hotel sits centrally in South Lake Tahoe, California, within walking distance of Heavenly Village, the lake, and the area's restaurants and shopping.

The concept

Playpark Hospitality acquired the former Holiday Inn Express South Lake Tahoe for $13.8 million and debuted it as the HiMark Hotel on 2 April 2026, moving the property out of IHG's budget Holiday Inn Express flag. The opening is the first step of an ongoing, multi-year repositioning into a boutique wellness-focused hotel, with phases running through 2028 planned to add a lobby lounge and bar, expanded food and beverage, a spa with a hydrotherapy circuit, cold plunge and sauna, a new fitness centre, and redesigned guest rooms. Room count has not yet been confirmed in press coverage.

Dining & wellness

At opening, amenities include a seasonal outdoor pool and hot tub, plus a recently installed solar energy system. Planned later phases (through 2028) call for an expanded food and beverage programme, a spa with a hydrotherapy circuit, cold plunge and sauna — none of which has opened yet.