Brighton, England
Four Points Flex by Sheraton Brighton
The seafront's long-running Kings Hotel re-emerges under Marriott's newest badge, same three Regency mansions, seven-figure refresh underneath.
Open · March 2026
Four Points Flex by Sheraton Brighton opened in March 2026 inside three Regency mansions on the seafront that spent years trading as the independent Kings Hotel. A seven-figure refurbishment of all 95 rooms, started in April 2025 under owners Lowy Group and Ciel Capital, preceded the switch to Marriott's newest, most streamlined brand.
The essentials
- Group
- Marriott International (Four Points Flex by Sheraton)
- Opening
- March 2026
- Rooms & suites
- 95 rooms
- Segment
- Upper-midscale select-service
- Designer
- OCCA (interior design); Packham Construction (contractor)
- Entry rate
- NC
The place
The hotel sits directly on Brighton's seafront, towards the Hove end of the promenade, a short walk from Brighton Centre and the pier but a step removed from the density of the main entertainment strip. It's the kind of address that has anchored a hotel on this exact stretch of coast for decades, sea views from many of the upper-floor rooms and easy access to both the beach and the city centre on foot.
The concept
This isn't a new hotel so much as a well-known one under new management. Until its March 2026 relaunch, the building traded for years as the independent Kings Hotel, a trio of connected Regency mansions typical of Brighton's seafront terraces. Lowy Group and Ciel Capital, the owners, put the property through a seven-figure refurbishment that began in April 2025, touching all 95 rooms plus reception, bar and restaurant, before handing operations to Marriott under the Four Points Flex by Sheraton flag, with a formal launch event on 5 March 2026. Four Points Flex is Marriott's newest and leanest brand, a conversion-focused answer to Hilton's Spark and IHG's Garner: dependable, efficiently run select-service hotels built by bringing existing independent properties into the Marriott Bonvoy system rather than constructing from scratch. It trades some of the loyalty perks of Marriott's fuller-service brands for a lower price point and a faster path to market.
Dining & wellness
The reopened hotel has an à la carte restaurant serving British cuisine with sea views, plus a lounge bar. Guest-room refurbishments added new Smart TVs, WiFi throughout, upgraded IT infrastructure and refreshed furnishings; the property also takes dogs.
