Sports Illustrated Resort Baton Rouge

Travel + Leisure Co. confirmed in April 2026 that it will convert the Hilton Baton Rouge Capitol Center into Sports Illustrated Resort Baton Rouge, a roughly $40 million renovation beginning in early 2027 and targeting a September 2027 completion. The 137-room-plus-42-condo property, backed in part by Shaquille O'Neal, leans on LSU's college sports culture as its core draw.

The place

201 Lafayette Street in downtown Baton Rouge, Louisiana — currently operating as the Hilton Baton Rouge Capitol Center, which stays open through 2026 while the conversion is prepared.

The concept

Travel + Leisure Co. confirmed in April 2026 that it will convert the Hilton Baton Rouge Capitol Center into a Sports Illustrated Resort, part of a roughly $40 million renovation beginning in early 2027 and targeting completion that September. The project mixes vacation-ownership, hotel and whole-ownership units, and is part of a wider Sports Illustrated Resorts rollout that also includes Nashville (opened spring 2026), a Chicago conversion and a planned ground-up build in Tuscaloosa, Alabama. Officials cited Baton Rouge's college sports culture, anchored by LSU, as a key factor in the site choice.

Dining & wellness

Standard Sports Illustrated Resorts amenities are planned, including a sports bar/restaurant, an SI Fit fitness area and game-day social spaces, carried over from the brand's existing Nashville and Tuscaloosa-bound format.