Senoa Resort & Spa

R.D. Olson Development is fundraising for Senoa Resort & Spa, a fully entitled 70-villa resort on Oak Creek near Tlaquepaque, on a site that survived a City Council reversal and a subsequent legal settlement before being cleared for construction. No construction start date or hotel operator has been confirmed.

The place

The resort sits on roughly 11.6 acres along Oak Creek at 115 Schnebly Hill Road, near Tlaquepaque Arts & Shopping Village and Sedona's uptown district, with views toward Bell Rock and the butte known locally as Snoopy Rock.

The concept

Senoa Resort & Spa is a new-build, low-density resort of freestanding villas developed by R.D. Olson, a nationally established hospitality developer, on a site the company describes as one of the last luxury hotel parcels Sedona's tightly restricted zoning will permit: the city has added fewer than 100 new luxury rooms in over two decades. The project was originally approved by Sedona's Planning & Zoning Commission in 2024 under the working name Oak Creek Heritage Lodge, then overturned on appeal by City Council before being restored through a settlement agreement in December 2024. It is now fully entitled and marketed to investors as Senoa Resort & Spa, but as of mid-2026 remained in fundraising, with no construction start date and no hotel operator or brand confirmed.

Dining & wellness

Planned facilities include a roughly 6,900-square-foot restaurant with a cocktail lounge and creekside patio seating, and a roughly 5,500-square-foot wellness spa built around Sedona's holistic-wellness draw, plus about 3,200 square feet of meeting space.