El histórico Hotel Panamericano de Bariloche, sobre la calle San Martín y a pasos del lago Nahuel Huapi, opera desde junio de 2024 como Sheraton Bariloche Hotel, primer hotel de la marca en la Patagonia argentina y octavo del país. El cambio de bandera, anunciado por Marriott International en 2020 y completado en una primera etapa en enero de 2022, sumó habitaciones y suites remodeladas y una parrilla de nueva apertura, Brazarte, a pie de calle. El hotel, de 161 habitaciones, es operado en franquicia por Gotel Hotel Management.
Lo esencial
Grupo Marriott International (marca Sheraton), operado en franquicia por Gotel Hotel Management
Apertura Junio de 2024
Habitaciones y suites 161 habitaciones y suites
Segmento Premium
Diseñador NC
Precio de entrada Desde ARS 170.340 Más información → El lugar El hotel ocupa el emplazamiento del histórico Panamericano sobre la calle San Martín, a pasos del Centro Cívico y del lago Nahuel Huapi, en el corazón comercial de San Carlos de Bariloche, junto a los bares y restaurantes de la zona.
El concepto Sheraton Bariloche Hotel es la nueva identidad del histórico Hotel Panamericano, ícono hotelero de la ciudad operado durante décadas por Grupo Hoteles Panamericano. El cambio de marca se anunció en diciembre de 2020, en plena pandemia, como parte de un acuerdo más amplio entre Marriott International y el grupo argentino que también convirtió la sede porteña del Panamericano en un Marriott Buenos Aires. La conversión inicial se completó en enero de 2022, pero el relanzamiento integral (con habitaciones y suites remodeladas, nuevo lobby y recepción, salones de eventos renovados y sistemas de evacuación y prevención de incendios actualizados según normativa NFPA) no se concretó hasta junio de 2024, más de tres años después del anuncio original. Con 161 habitaciones, es el octavo hotel de la marca Sheraton en Argentina y el primero en la Patagonia, operado en franquicia por Gotel Hotel Management, el brazo de expansión de Marriott en Argentina, Uruguay y Paraguay.
Gastronomía y bienestar El hotel dispone de piscina climatizada, spa, sauna y jacuzzi. En julio de 2024 abrió a pie de calle Brazarte, una parrilla que ocupa el local donde antes funcionaron El Patacón y Tinto Bistró, aunque opera como concesión independiente y no como restaurante propio del hotel.
Nuestra opinión Sheraton Bariloche es, ante todo, un ejercicio de re-etiquetado: el edificio, la ubicación junto al lago y buena parte de la clientela ya existían bajo el nombre Panamericano, una institución hotelera bien conocida en la ciudad desde hacía décadas. Lo que cambia es la bandera internacional y el acceso al programa de fidelidad Marriott Bonvoy, no la propuesta arquitectónica ni el terreno. Llama la atención, además, el propio calendario: el acuerdo se anunció en 2020, la conversión se dio por completada en enero de 2022 y aun así la cadena habla de un 'relanzamiento integral' recién en junio de 2024, dos años y medio más tarde, sin que las fuentes consultadas expliquen qué quedó pendiente en el medio. En una ciudad con una oferta de lujo consolidada, desde el Llao Llao hasta los hoteles boutique de la zona del lago Moreno, la pregunta pertinente es si una marca Sheraton, de posicionamiento medio-alto dentro del propio catálogo de Marriott, aporta una diferenciación real frente a la experiencia ya ofrecida por el Panamericano, o si es sobre todo una operación comercial de distribución y puntos.
Opiniones de huéspedes en Google 4.2/5 · 2111 reseñas
Absolutely terrible experience from check-in to check-out.
I booked a room with a king-size bed, but was given a room with two twin beds pushed together. I woke up in the gap between the mattresses, and when I reported the issue, the staff simply adjusted the beds instead of providing the room I had actually reserved. To make matters worse, the two mattresses were different sizes.
The bathroom was also poorly designed. Every time I used the bathtub, the water flooded the toilet area because the drain couldn’t handle the amount of water, leaving the entire floor wet for a long time.
The restaurant was even worse. There was no one at the entrance to greet guests, and after waiting for quite a while, I asked the waitress what came with the ribeye (“ojo de bife”). Her response was, “What’s written on the menu. Nothing else.”
Despite the restaurant being almost empty, my food took more than 40 minutes to arrive while the chef was chatting with another table.
When the steak finally arrived, it had vinaigrette on top, even though this was not mentioned anywhere on the menu. I immediately explained that I am allergic and that consuming it could make me seriously ill. The waitress said they would prepare a new dish.
After another long wait, she returned with what was obviously the same plate. The kitchen was open and visible from the dining room, and it was clear that no new meal had been prepared. The smell of the vinaigrette was still there, yet she claimed it was a new dish.
I explained again that serving me the same plate after I had informed them of my allergy was unacceptable and could have put my life at risk. Only after I insisted did she agree to ask the kitchen to prepare another one. At that point, I canceled my order because I no longer trusted the staff.
The only response I received was that I would still have to pay for the drinks.
This was one of the worst hotel experiences I have ever had. The staff were unprofessional, poorly trained, and showed a shocking lack of concern for guest safety. I would not recommend this hotel to anyone.
Great location very close to the town center.
Reception was okay, we had a bit of a language issue but thank you Translator app.
Lobby has many comfortable places to sit and relax; lobby bar and restaurant also on main floor.
Our room #817 had a beautiful panoramic view of the water, mountains, bits of town.
King size bed was very comfortable with good selection of pillows. Sitting area with small table , desk space but no chair, safe in the closet, bathrobes, toiletry amenities, towels are thick and fluffy. FreeWiFi. There is a fridge, kettle with coffee/tea and complementary water. Room could use more lighting; a lamp or lighting above the desk area would be helpful.
Laundry service is available,for a fee, and efficient.
The Spa: open 08:00-22:00. 9th Floor
Helpful at spa reception; they will schedule your visits and give you towels. Issue we found is you need to make reservations for (what should be) some simple things.
There is a Cill Out/ Relaxation area that is absolutely gorgeous with windows that enhance the view. Ivory leather chaise loungers, light refreshments, very serene and peaceful.
They have a men’s and women’s sauna but only one is working so ‘you have to share’. There is also a Hydro Therapy Pool (jacuzzi) but it is empty so you have to schedule a time and they will fill it and heat it. On the rooftop is an indoor heated pool with lounge area and outside are two Japanese wooden ‘hot tubs’ that hold up to 3 maybe 4 people. They don’t really tell you take you have make a reservation to use either of these tubs which was rather disappointing after a long day of walking.
We did have massages in the spa. 90 minutes for 102,000 Argentinian pesos. The masseuse was nice but didn’t really understand English. I asked for a relaxation massage, focus on back. She spent over 40 minutes on my feet and legs even with multiple times asking her to focus on my back. He request a sports massage; I gave him heads up on what direction to give masseuse.
Overall spa rating: 3 out of 5
Room service: I tried calling room service, extension 201 & 223. Numbers either didn’t answer or referred me to the other number. I finally went downstairs to the restaurant who referred me to the bar who referred me back to the restaurant. I tried to place an order for a dish i had ordered from the menu and I had eaten just an hour earlier while I was seated IN the restaurant. They bar staff and restaurant staff had discussions about how the dish came for Room Service; which was the absolute bare minimum of what was served at my table. Finally a server who recognized me said, “ahhhh okay we can do!” Finally! They gave me a somewhat reasonable wait time for Room Service delivery but it wasn’t more than ten minutes or so after I got back up to our room that the food arrived. As in the restaurant, it was very good. They tried.
Brazarte Restaurant: Food was fresh, service good. Breakfast was basic and okay.
Restaurant, Room Service rating: 4 out of 5
WiFi rating: 4 out of 5
The Sheraton Hotel in Bariloche is exceptionally well located and beautifully refreshed with a sleek, modern design. The lobby in particular is stunning—calm, stylish, and genuinely inviting, with a high‑end atmosphere that sets the tone the moment you walk in.
As a Marriott Titanium member, I was warmly recognized and upgraded to a suite with sweeping panoramic views of the lake. The staff throughout the hotel were consistently gracious, attentive, and eager to offer helpful tips. Breakfast is simple and has everything you need, though it could use a bit more flair to match the rest of the experience.
Dinner at the hotel was a standout—easily comparable to a Michelin‑level restaurant, with creative flavors and premium ingredients. The fish and pasta dishes were especially memorable, far better than many of the options in town.
The gym and spa are excellent as well. The rooftop features two Japanese‑style hot tubs overlooking the lake, along with a warm pool and a serene Buddha lounge with a dry sauna. The highlight for me was the brand‑new Technogym equipment, perfect for a proper workout.
Our suite was spacious, with a living room, dining area, bedroom, bathroom, and a whirlpool tub. The only element that hadn’t been updated was the bathroom wall paint, which looked a bit dated, but everything else was beautifully finished.
The hotel is just a five‑minute walk from the town center and local shops, and it’s an easy drive to the surrounding lakes. A special thank‑you to Nicolás, the general manager, for the thoughtful birthday cake and his generosity.
My room was nice, the lobby was nice but it's an old hotel. Breakfast is average. Will I stay here again? Yes, it's super well located and staff is great but needs a boost!
Cristián Navarrete Dechent · 4/5 The worst Hotel so far in our journey in Argentina.
Super noisy, no AC, Windows to open but inside the area all the chimneys of the Restaurants next to Sheraton share their kitchen smoke with you.
Hotel stuff is very arrogant and even the are lying, except the restaurant chef.
They told me, as I stood a 2nd. time, Welcome Bonus is only once a month.
As A Platinum Member, I told them the rules, but obviously the manager ordered to give it only once.
What is not correct. even when they dont offer it they have to pay 100 UsD compensation. The receptionist was very rude and angry about I am insisting.
I guess there a much better Hotels in Bariloche as the Sheraton.
And as Platinum Member it was the worst experience in Marriott Group Hotels.
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