New hotels in Union Square

Union Square is San Francisco's downtown core, ringed with flagship retail, the city's theater district, and every cable car and Muni line converging within a few blocks. Three hotels we track anchor the neighborhood: Beacon Grand, A Union Square Hotel, one block above the square itself; citizenM San Francisco Union Square, a block off the square's northern edge; and Timbri Hotel San Francisco, Curio Collection by Hilton, a few blocks east at the point where Union Square meets Mid-Market and SoMa.

What to do in Union Square

For a weekend

Walk the square itself for its flagship stores and the Powell Street cable car turnaround, then take in a show in the surrounding theater district — the Curran, the Orpheum and the Golden Gate Theatre all sit within a few blocks. Chinatown's Dragon's Gate is a short walk north from citizenM San Francisco Union Square.

For a longer stay

With more time, the cable car line climbing Powell Street from Beacon Grand's corner runs straight up into Nob Hill, and Moscone Convention Center and SoMa's museums are an easy walk south from Timbri Hotel San Francisco.

Where to stay in Union Square

One block above the square

Beacon Grand, A Union Square Hotel, opened in June 2022 at the corner of Powell and Sutter, on the cable car line climbing toward Nob Hill — a five-minute walk from the square's flagship retail, the theater district and the Powell Street turnaround.

The square's northern edge

citizenM San Francisco Union Square opened in November 2021 at 72 Ellis Street, a block off the square, in the middle of the city's shopping and theater district — built for guests arriving without a car and relying on the neighborhood's dense, walkable grid.

Toward Mid-Market

Timbri Hotel San Francisco, Curio Collection by Hilton, opened in January 2025 at 33 Turk Street at Market Street, in Mid-Market, at the point where Union Square, the Tenderloin and SoMa converge — a dual-lobby property within walking distance of both the theater district and Moscone Convention Center.

Which hotel in Union Square for your trip

First-time visitors who want to be inside the action

Beacon Grand's corner of Powell and Sutter puts guests directly on the cable car line and a five-minute walk from the square itself.

Travelers who arrive without a car

citizenM San Francisco Union Square is built around exactly that: a block off the square with everything reachable on foot or by streetcar.

Convention and Moscone Center travelers

Timbri Hotel San Francisco's Mid-Market address, a short walk from Moscone Convention Center, suits a conference trip that also wants easy access to the square's shops and theaters.

Frequently asked questions

What is the newest hotel to open in Union Square?

Timbri Hotel San Francisco, Curio Collection by Hilton, which opened at 33 Turk Street in January 2025.

Which Union Square hotel is closest to the cable car line?

Beacon Grand, A Union Square Hotel, at the corner of Powell and Sutter, directly on the line that climbs toward Nob Hill.

Is Union Square walkable to Moscone Convention Center?

Yes — it's about a 10-15 minute walk south, closer still from Timbri Hotel San Francisco's Mid-Market address.

Is Union Square good for a first-time visit to San Francisco?

Yes — it's the city's most central, walkable base, on every cable car and Muni line, within reach of Chinatown, the theater district and Nob Hill.

How far is Union Square from Fisherman's Wharf?

About a 20-25 minute walk, or a few minutes by cable car or streetcar, into Fisherman's Wharf.